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Having negative reviews about your laboratory and services will immediately turn consumers away. It’s really that simple.
“What is really annoying for your business is when those bad reviews are not about your service but about your chosen delivery or courier service.”
Consumers do almost everything online and people use the internet to shop and conduct pre-purchase research.
They compare brands, prices, and products online. 9 out of 10 consumers use search engines like Google and Bing to do their online research before making a purchase.
When researching, customers encounter online reviews – positive and negative – on brands and products.
Positive reviews are beneficial for your medical laboratory because they improve your reputation, increase sales, enhance ranking on search engines, and boost profitability. On the other hand, negative reviews have numerous detrimental effects on business regardless of the size.
Bad reviews on Google, Facebook, and TrustPilot have a significant effect on your revenue. Negative reviews have the power to damage the reputation it takes years to build.
Would you purchase from a store with a bad reputation and questionable credibility? Only 53% of consumers would consider using a business with less than 4 stars. Abundant negative reviews are hard to fix, making it challenging to regain consumers’ trust.
“Can you control Google reviews of your service?
In the contemporary internet age, online reviews either drive customers to your business or to your competitors. Online reviews are an avenue for customers to convey their experience with your business. However, when customers relay negative reviews, it damages your business.
Hence, it is essential for businesses to monitor their online reviews so that their brand is well represented. Ensure you stay on top of customer reviews to maintain a positive reputation